New CEO for NITI

• Industry Secretary Amitabh Kant the additional responsibility of being Chief Executive Officer of NITI Aayog. Amitabh Kant is a member of the Indian Administrative Service, IAS (Kerala Cadre: 1980 Batch).  He is the author of “Branding India – An Incredible Story” and has been a key driver of the “Incredible India” and “God’s Own Country” campaigns which positioned and branded India and Kerala State as leading tourism destinations.  Both these campaigns have won several international awards and embraced a host of activities – infrastructure development, product enhancement, private-public partnership and positioning and branding based on extensive market research.